Built around practical knowledge
Build the knowledge and confidence to approach travel buyers well, avoid common mistakes and understand where your brand fits.
Best suited to: Food and drink brands and teams looking to understand, enter or progress within airlines, rail, cruise, ferries, lounges and travel hospitality.
What You Gain
Practical knowledge you can apply
- A clear view of the travel landscape
- Insight into buyer priorities
- Channel-specific readiness
- Stronger commercial conversations
Masterclass Options
Choose the level that matches your stage
Our Travel Masterclasses are designed around where your brand is today, from understanding the opportunity for the first time through to developing a more advanced commercial approach.
TIER 1
Basic
Build the foundational knowledge needed to understand whether travel and leisure is right for your brand.
Best for: Brands new to travel and leisure or exploring the opportunity for the first time.
- Understand the travel and leisure landscape
- Learn how routes to market and buying structures work
- Leave with greater confidence on where your brand could fit
Outcome: Foundational knowledge to assess whether travel is the right opportunity for your brand.
TIER 2 MOST POPULAR
Intermediate
Prepare your brand for buyer conversations, pitches, trials and potential supply opportunities.
Best for: Brands actively preparing to pitch, trial or supply into travel channels.
- Assess product, packaging and commercial readiness
- Understand what buyers and procurement teams expect
- Identify the changes needed to become buyer-ready
Outcome: A clearer, more credible proposition for approaching travel buyers.
TIER 3
Advanced / Strategic
Develop a stronger commercial approach for growing your presence within travel and leisure.
Best for: Brands already supplying travel or in advanced discussions with travel buyers.
- Review existing travel activity and opportunities
- Strengthen positioning and channel strategy
- Identify priorities for sustainable growth
Outcome: A commercially grounded strategy for progressing within travel and leisure.
TIER 4
Bespoke
Tailored support built around a specific commercial challenge, opportunity or travel objective.
Best for: Brands with specific travel goals that require more tailored support.
- Support built around your individual requirements
- Expert guidance on complex opportunities or barriers
- A tailored roadmap for moving forward
Outcome: Clear direction and expert support around your specific travel and leisure goals.
How it Works
From learning to practical action
01
Understand
Learn how the travel ecosystem, buying structures, contracts and commercial cycles fit together.
02
Prepare
Assess how your product, proposition, packaging, pricing and operations align with the channel.
03
Apply
Turn what you have learned into a more credible approach to buyers, partners and opportunities.
Ready to explore the opportunity?
Tell us where you are now and what you want to achieve. We’ll help identify the right next step.
